Platforms like Snapchat, Instagram, Facebook Live and more have revolutionized the way brands can connect with their audiences, and PR professionals must be more technically savvy than ever to remain on the cutting edge. Communicating with consumers is no longer a one-way conversation. It’s a Twitter exchange, a live broadcast streaming online with comments posting in real time, an image or video transmitted to the whole wide world, only to disappear forever after just 24 hours. The content itself may be fleeting, but its impact is not.
The incredible variety of methods of communications have enabled PR professionals to amplify their brands’ or clients’ message, providing multiple outlets for super targeted content. But it also forces PR pros to be smarter than ever when it comes to creating content, so as not to have those key messages fall on deaf ears. Learn from the best how to develop a stellar content strategy that will resonate with the right audience, no matter what new social platform is “all the rage” at the time. Moderated by global manager of social media at McKinsey & Company, Devin Brown, this panel will feature:
• Alyssa Bernstein, ABC News
• Brandi Boatner, IBM
• Al Chen, Cooperatize
Key takeaways from this presentation include:
• Has the press release died, and other content questions that keep the PR traditionalist up at night
• How do you determine which platforms / voice / etc. to use?
• The most successful and innovative uses of new platforms
• Facebook / Twitter / Instagram / Periscope / Snapchat … what’s on the rise? What’s dead or dying? What is working perfectly right now?
• And most importantly - how do you measure it all